As a lender in a busy, fast-paced marketplace, you’re likely focused on your day-to-day operations and not always on the big picture. On occasion, it’s helpful to step back to see the trends in the market as a whole. Consumer behaviors, preferences and habits can help decide your next business strategy.
Follow the Trends to Find Your Customers
The more you know about your customers, the better you can serve their needs. This is why trends matter. If you’re a storefront lender and you see the rapid growth in the online market, maybe [...]