How to Optimize Your Campaign:
Even if you’ve employed all the right pre-screening best practices on your latest direct mail efforts, you still must navigate the critical post-screening period that can make or break your campaign.
Non-prime consumers are a volatile market segment, prone to shifting circumstances … yet the source of exceptional opportunity if understood.
A lot can happen after the initial screening – job change, divorce and more – to cause a prospective borrower to drift outside of a lender’s acceptable predetermined credit criteria. Clarity’s direct mail solutions can help you assess new [...]