Direct Mail Post-Screening

How to Optimize Your Campaign:
Even if you’ve employed all the right pre-screening best practices on your latest direct mail efforts, you still must navigate the critical post-screening period that can make or break your campaign.
Non-prime consumers are a volatile market segment, prone to shifting circumstances … yet

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Direct Mail Post-Screen Optimization Key for Non-Prime Lenders

By George Coutros  
As more and more lenders utilize direct mail as an acquisition channel, it is imperative for them to leverage true best practices to ensure their efforts remain profitable.

When consumers respond to direct mail campaigns, they are often post-screened to ensure that respondents have not

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