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    Consumer Demographics in Alternative Financial Services Lending Trends

Consumer Demographics in Alternative Financial Services Lending Trends

If you’re a non-prime lender, you have specific sets of criteria you look at when evaluating applicants. You may even be able to identify different credit trends and behavior based on consumer demographics that you can use for lead generation and marketing purposes.

Aside from distinguishing trends and behaviors, there

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Millennial Lending: Adulthood Means More Personal Debt

There’s one fact about millennials that may be lost upon most, except for an increasing amount of lenders: all members from the generation known for college debt are now officially adults.

That’s according to Pew Research Center, which uses 1996 as the cut-off year of birth defining the generation.

Moneylenders may

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    Generational Divide: How Age Affects the Preferences and Trends of Alternative Financial Services Users

Generational Divide: How Age Affects the Preferences and Trends of Alternative Financial Services Users

The more lenders know about their customers, the better equipped they are to align those consumers with the most relevant products and services.

In the alternative financial services (AFS) market, demographic data is essential to help define who consumers are, including the average age of borrowers, the type of credit

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Millennial Credit Usage Infographic

More and more Millennials are turning to alternative financial services, yet lenders are struggling to understand this generation and their habits. With Clarity’s exclusive data, you’ll get a unique and comprehensive look at this growing segment and how they’re using credit.

Download this infographic for an analysis on Millennial credit

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