Clarity Services, Inc. is a credit reporting agency that provides information to providers and develops efficient and effective data reporting products to help businesses reduce high-risk lending. Clarity’s growing database provides information that is not available from traditional reporting agencies, and assists lenders in gaining a competitive advantage by viewing subprime consumer data.

Clarity was founded in 2008 by industry veterans who identified and built upon the idea of providing a better way to report information for the financial services market. Clarity is an FCRA-regulated credit reporting agency that utilizes the latest and most flexible database architecture available.

Clarity offers real-time reporting with a national coverage of non-traditional data sources that, when combined with the available traditional information offered by the three existing credit bureaus, provides an unparalleled view of the consumer. In a recent Clarity database study, one million random Clarity customer records were reviewed and of these consumers, 58% of them had an average VantageScore ranging from 600 to 699.

Clarity’s unique data source is derived from a variety of financial service providers, including auto financers, check cashers, prepaid card issuers, short-term installment lenders, peer-to-peer micro lenders, small dollar credit lenders, online small dollar credit lenders, telecommunications, and many more.

Clarity focuses on data reporting for under-banked, near prime, and subprime consumer segment because these consumers have minimal recorded data and accessing their creditworthiness proves to be a challenge for lending institutions. Clarity enables providers to know more about these consumers and assist in the underwriting process.

Clarity’s Leadership Team

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nonprime101 provides Clarity’s research studies and articles that show the credit usage behaviors, activities, and needs of non-prime consumers. Visit nonprime101.com for more information.